How to know if it’s time to DELEGATE in your online business, and why it’s FINE if you don’t want to.
THE EMPIRE EDIT
A founder’s field guide to building a premium, scalable brand — systems, structure, and strategy from behind the scenes at Intention to Empire 📰 ☕️Maybe the reason you’re still “DOING IT ALL YOURSELF” is simply BECAUSE YOU STILL WANT TO.
WHO SAID you can’t have your cake and eat it too?
So, you have a time deficit or an energetic capacity that needs solving. Fair enough.
Everyone’s telling you it’s time to delegate, but you haven’t yet.
There’s a lot of messaging out there about why you haven’t — and it’s centered around topics like trust, personal power, and worthiness...
You trust yourself. You move big. You invest. You’re in your power, you’re self-aware, you’re great with people. But you’d STILL rather just do things yourself.
And that makes total sense.
Before I built Intention to Empire, I worked in luxury recruiting and concierge for years.
I can hire in my sleep. I know exactly how to scope, source, train, and manage a team.
Still — the LAST THING I want is to delegate to a team. I’m happy to accept help when needed, but I will choose TECH over TEAM, and PARTS over PEOPLE, every single time.
Delegating takes time, energy, and MONEY. I know how I want things to be. “Doing” often takes less effort than delegating, and a lot of tasks ACTUALLY ARE much easier to “just do myself”.
Only DELEGATE what you can’t AUTOMATE.
HOWEVER YOU DO THINGS, INTENTION TO EMPIRE CAN AUTOMATE IT — EASY.
INTENTION TO EMPIRE is the all-in-one online business framework for high-impact founders and agencies — built right into one stunning Squarespace website template.
ABOUT THE EMPIRE EDIT
Adding zeroes to your annual revenue and building a potent, focused brand happens faster when your backend runs light and lean.
The results come from the work most founders avoid — streamlining your tech stack and building backend systems, automations, and passive income pathways that reduce hiring, cut overhead, and free up your time. It’s the only way to create real space for premium client experiences and consistent marketing.
Before launching a successful web & brand business, our founder Corinne spent two decades shaping luxury client experiences and leading big-tech operations at global scale. Now she shares her sharpest insights on bespoke service strategies, backend infrastructure, passive income, and intelligent automations — the same high-impact strategies she’s used to streamline multimillion-dollar operations, and support over 200 repeat clients with the same refinement and intention she’s used to serve royalty, top industry executives, A-list public figures, and heads of state.
MEET YOUR NEW WEBSITE
Why the Intention to Empire Squarespace template works:
Designed for conversions. Every page is structured to position you as an expert and lead clients to take action.
Luxury branding without the custom price tag. Get the high-end look of a $10K website for a fraction of the cost.
Built specifically for coaches, consultants & service providers who want to launch fast and profitably.
A sneak peek at just some of IE’s high-impact features⤵
✔ Conversion-optimized homepage layout to establish authority.
✔ Pre-built sales page for effortless lead generation.
✔ Integrated blog section to build credibility & boost SEO.
✔ Fully customizable in Squarespace — no code required.
The Smartest Way to Scale Your Brand Without a Custom Website
A custom site can cost $10K-$20K+, but Intention to Empire gives you the same high-end look & functionality for a fraction of the cost.
✔ One click fonts + color settings — fully customizable. You’ll launch with a 100% unique, custom-grade website!
✔ Designed for premium positioning & conversion. Comfortably scale to seven figures or beyond without needing to re-launch your website ever again.
✔ The fastest way to launch a brand that looks & sells like a pro. There’s a reason seven-figure brands are choosing to DIY with Intention to Empire. It’s just that simple, luxe, and functional.
