Meet the Brand Lab — The Best Squarespace Fonts & Color Palettes
THE EMPIRE EDIT
A founder’s field guide to building a premium, scalable brand — systems, structure, and strategy from behind the scenes at Intention to Empire 📰 ☕️I turn 36 in a couple weeks and I can categorically guarantee that my design style is still Limited Too meets Lisa Frank… meets… plant medicine, meets some sort of glitzy yacht scenario?
It was super important to me when making the Intention to Empire Squarespace website templates that they DELIVERED on premium, polished, elevated design — I’m talking ✨ classy ✨ and clean — right out of the gate.
It was equally important to me that users could make something completely their own in just a couple clicks.
Setting up users for the win with one click fonts and colors that actually looked good on screen, without being too complicated to DIY, was (oddly enough) the hardest thing to click into place when creating the templates. But now it’s ~*chef’s kiss*~
A third important thing was finding a way to unleash total creative freedom upon my users, but WITH enough guardrails to guarantee that whatever they chose, it was guaranteed to look good. So that’s where the Brand Lab was born 🪩
I just don’t think investing in full-blown, custom brand identities is the right move for online thought leaders / service providers anymore. (I say this as a custom brand designer). It’s unnecessary for us. Other industries are still a different story.
Instead, the Brand Lab consists of The Type Lab, the Click + Copy Color Palette Lab, and other helpful things that let you DIY a polished and premium brand.
It’s just completely curated. For example, the Type Lab is actually just a list of the best 42 heading fonts on Squarespace, plus paragraph fonts and pairings. I just sat there and looked through all 1,600 available Squarespace fonts, like a caffeinated animal.
Three times ☕️
So whether your style is bold and expressive or super polished and bespoke, you’re 1-10 clicks away from something that suits you completely… and that’s easy to tweak once you’re back out of your purple phase, and into your burgundy one again ✌🏽
INTENTION TO EMPIRE is the all-in-one online business framework for high-impact founders and agencies — built right into one stunning Squarespace website template.
Xoxo,
Corinne
ABOUT THE EMPIRE EDIT
Adding zeroes to your annual revenue and building a potent, focused brand happens faster when your backend runs light and lean.
The results come from the work most founders avoid — streamlining your tech stack and building backend systems, automations, and passive income pathways that reduce hiring, cut overhead, and free up your time. It’s the only way to create real space for premium client experiences and consistent marketing.
Before launching a successful web & brand business, our founder Corinne spent two decades shaping luxury client experiences and leading big-tech operations at global scale. Now she shares her sharpest insights on bespoke service strategies, backend infrastructure, passive income, and intelligent automations — the same high-impact strategies she’s used to streamline multimillion-dollar operations, and support over 200 repeat clients with the same refinement and intention she’s used to serve royalty, top industry executives, A-list public figures, and heads of state.
MEET YOUR NEW WEBSITE
Why the Intention to Empire Squarespace template works:
Designed for conversions. Every page is structured to position you as an expert and lead clients to take action.
Luxury branding without the custom price tag. Get the high-end look of a $10K website for a fraction of the cost.
Built specifically for coaches, consultants & service providers who want to launch fast and profitably.
A sneak peek at just some of IE’s high-impact features⤵
✔ Conversion-optimized homepage layout to establish authority.
✔ Pre-built sales page for effortless lead generation.
✔ Integrated blog section to build credibility & boost SEO.
✔ Fully customizable in Squarespace — no code required.
The Smartest Way to Scale Your Brand Without a Custom Website
A custom site can cost $10K-$20K+, but Intention to Empire gives you the same high-end look & functionality for a fraction of the cost.
✔ One click fonts + color settings — fully customizable. You’ll launch with a 100% unique, custom-grade website!
✔ Designed for premium positioning & conversion. Comfortably scale to seven figures or beyond without needing to re-launch your website ever again.
✔ The fastest way to launch a brand that looks & sells like a pro. There’s a reason seven-figure brands are choosing to DIY with Intention to Empire. It’s just that simple, luxe, and functional.
