I’m a Custom Web Designer — Here’s Why I’d NEVER Invest in One for My Online Business.
THE EMPIRE EDIT
A founder’s field guide to building a premium, scalable brand — systems, structure, and strategy from behind the scenes at Intention to Empire 📰 ☕️Let me guess — you bought a website template. You loved the look, but it didn’t convert.
So you booked the high-ticket custom design package. Same story. Same lack of results.
Here’s why, and what you need instead ↓
1. Aesthetics matter — but systems matter more.
You hired a creative who considers structure… not a business operations expert who also knows how to design.
2. You built for the business you have — not the one you’re growing into.
So the moment you tried to pivot, scale, or launch something new, everything stalled.
3. You thought “brand” meant fonts and colors — not client journeys, automated backend upsells, or the capacity to show up as a founder because your systems are already doing the heavy lifting.
Most sites focus on how things look. But real brand power comes from clarity, conversion, and retention — aka the ability to make money without constantly being on.
Before launching my web and brand studio, I spent two decades building high-level operations: running ops for big-tech at global scale and leading luxury client services for royalty, A-listers, and titans of industry.
Everywhere I looked? Beautiful surfaces. Fragile systems underneath. Too much team, too many tools.
You can’t hang a mirror for long if the studs are rotting beneath the wall.
What you actually need is a business framework that doubles as a website.
So I built exactly that:
A system that works — and keeps working as you scale.
One dashboard for: sales pages, automations, onboarding, offboarding, lead capture, upsells, portals, payments, scheduling, and delivery.
Effortless to update. Launches that take minutes, not weeks. Systems that replace entire teams on autopilot.
And yeah — It has to look good too, and be easy enough to DIY.
Everyone says “just show up.” They’re right. But if your backend’s the bottleneck, you’ll never feel regulated in that space.
Healthy infrastructure — disguised as beautiful design.
Inside The Empire Edit 📰 I break it all down in one of my most-read articles: “Here’s Exactly What to Do with Your Website.”
CLICK HERE to unlock free VIP access!
It’s the exact insight I wish someone handed me five years ago.
ABOUT THE EMPIRE EDIT
Adding zeroes to your annual revenue and building a potent, focused brand happens faster when your backend runs light and lean.
The results come from the work most founders avoid — streamlining your tech stack and building backend systems, automations, and passive income pathways that reduce hiring, cut overhead, and free up your time. It’s the only way to create real space for premium client experiences and consistent marketing.
Before launching a successful web & brand business, our founder Corinne spent two decades shaping luxury client experiences and leading big-tech operations at global scale. Now she shares her sharpest insights on bespoke service strategies, backend infrastructure, passive income, and intelligent automations — the same high-impact strategies she’s used to streamline multimillion-dollar operations, and support over 200 repeat clients with the same refinement and intention she’s used to serve royalty, top industry executives, A-list public figures, and heads of state.
MEET YOUR NEW WEBSITE
Why the Intention to Empire Squarespace template works:
Designed for conversions. Every page is structured to position you as an expert and lead clients to take action.
Luxury branding without the custom price tag. Get the high-end look of a $10K website for a fraction of the cost.
Built specifically for coaches, consultants & service providers who want to launch fast and profitably.
A sneak peek at just some of I2E’s high-impact features⤵
✔ Conversion-optimized homepage layout to establish authority.
✔ Pre-built sales page for effortless lead generation.
✔ Integrated blog section to build credibility & boost SEO.
✔ Fully customizable in Squarespace — no code required.
The Smartest Way to Scale Your Brand Without a Custom Website
A custom site can cost $10K-$20K+, but Intention to Empire gives you the same high-end look & functionality for a fraction of the cost.
✔ One click fonts + color settings — fully customizable. You’ll launch with a 100% unique, custom-grade website!
✔ Designed for premium positioning & conversion. Comfortably scale to seven figures or beyond without needing to re-launch your website ever again.
✔ The fastest way to launch a brand that looks & sells like a pro. There’s a reason seven-figure brands are choosing to DIY with Intention to Empire. It’s just that simple, luxe, and functional.
